Category Archives: Insurance Marketing

A Short Guide To Courier Insurance

Category : Insurance Marketing

Couriers play a very important role in the transport of goods. They are the final link in the delivery process and are responsible for transporting goods from businesses to their customers. However, couriers face a certain amount of risk while they are transporting these goods. To prepare for the worst-case scenario, it is important to have couriers insurance.

What Is Couriers’ Insurance? 

Couriers’ insurance is a type of insurance coverage that is designed to financially protect couriers and their cargo. It is a must-have to protect against liability issues and cargo damage.

What Types Of Coverage Can You Get With Couriers’ Insurance?

Couriers’ insurance offers coverage for many different risks. First, there is breakdown coverage that kicks in when a courier gets stuck by the roadside due to a flat tire or mechanical issues. You can also obtain coverage for the goods in transit to protect them against damage, loss, or theft.  

For liability coverage, couriers’ insurance offers public liability insurance. This type of coverage kicks in when you are required to compensate someone due to legal liability. You may need employer’s liability as well to deal with employee injuries.

Couriers play a very important role in the delivery process. To keep everything running smoothly, it is vital that you have couriers’ insurance.

Know the Risk of a Trailer Interchange Agreement

Category : Insurance Marketing

It is extremely common for drivers to make use of someone else’s trailer during trucking operations. Individual truckers need trailer interchange coverage to protect themselves from liabilities that arise in such situations. Those who know the risks of entering an agreement concerning the use of another’s equipment will be prepared for common issues. After learning the potential pitfalls, the necessity of coverage will be clear.

What Is a Trailer Interchange Agreement?

A trailer interchange agreement is a written contract of sorts that states one trucker has custody and control over another driver’s trailer. A trailer can be loaned out without such a formal agreement, but liability coverage is much more narrow under those circumstances. Broader insurance protection can be offered under a written trailer interchange agreement.

Liability in a Trailer Interchange Agreement

Truckers will certainly be held liable for damage done to a trailer that they do not own. Without proper trailer interchange coverage, the financial repercussions could be disastrous. The potential consequences can be mitigated with a proactive attitude towards insurance coverage.

Truckers should be aware of possible liabilities that they can incur when operating another driver’s equipment. The importance of entering into a formal agreement when taking control over someone else’s trailer can not be overstated either. Under such an agreement, the protection of trailer interchange coverage will secure the financial assets of those who are prudent enough to become insured.

Things You Should Know About Outsourcing Marketing Services

Category : Insurance Marketing

As an insurance business owner, you know that there are several plates to keep spinning for success. There’s the core focus of your business, providing insurance to the clients that need the coverage plans you offer. You also have to consider the parts of your operations that support this core focus, such as IT, accounting, tax compliance and other services that are essential to successful operations. Marketing stands as one of these services, playing a critical role in advertising your company and helping to build success.

Developing a Marketing Strategy

Marketing is an entire knowledge area that requires the expertise of those who understand the best way to help bring in business. As an owner, you cannot allocate all your time to marketing, so you need to weigh the benefits of outsourcing vs. in-house insurance marketing. Some of the areas of attention for a full-time marketing team include the following:

  • Developing marketing campaign
  • Choosing platform tools
  • Scouring databases to generate leads
  • Crafting marketing materials and content
  • Following up on leads

Whether you hire a team or contract with an outside firm, marketing requires a full-time approach and strategy.

Counting the Costs

When deciding on a marketing approach, it’s important to consider all the costs. Time and energy have value, especially when you’re thinking about where to focus them. Think carefully about the value of having marketing experts working on boosting your business.

What Does ATV Insurance Cover?

Category : Insurance Marketing

There’s nothing like ripping around the trail in an ATV, whether its a bright sunny day or a festival of mud. The freedom and thrills of all-terrain vehicle driving are what keep riders coming back for more time and time again, and what compels them to buy new equipment and upgrades.

Even taking a tumble can occasionally be fun in this rough and tumble sport – but you want to make sure that you are properly insured before engaging in any kind of risky activity.

What ATV Insurance Covers

ATV insurance is a must-have for weekend warriors who just want to let loose and have fun. You’ve invested a substantial amount in the equipment you’ve purchased so far, and you’ll want to protect that investment. Most insurance of this type will cover general liability, personal injury, and collisions. Some policies are comprehensive and will encompass everything you need.

For those who want more than just the basics, there are a ton of add-ons available to make your coverage even more comprehensive. A qualified insurance agent can advise you on which additions make the most sense based on your own particular type of activity. That way, you’ll be able to go free-wheeling without worrying about damage or liability.

ATV insurance is basically worth its weight in gold just for the peace of mind that comes with any good policy.

Medical Insurance When Your Patient Is a Spreadsheet

Category : Insurance Marketing

The healthcare industry is always growing and always changing. While almost everyone is familiar with the idea of malpractice insurance for doctors, there are many actors in the healthcare industry who work behind the scenes supporting direct care providers. Medical billing and medical coding are fast-growing, highly technical fields that also need professional medical insurance services, though their risks and obligations are unique.

The Risky Moment When Service Becomes Revenue

Medical coders apply standardized codes to the services of direct care providers so that insurance companies and other care providers can make sense of the resulting medical records. Medical billers then use those codes to determine how much, and who, to charge for medical services. Errors in either of these functions can be hard to detect, expensive and dangerous.

A Constellation of Obligation

Medical billers and coders have to concern themselves with liability arising from many sources:

  • Patients
  • The providers they work for
  • Other providers who may be involved in a patient’s care
  • Insurance companies
  • Statutes and government regulations

The widespread push to control costs through outsourcing adds points of failure by increasing the number of parties involved and further siloing communication.

A good insurance provider with experience in the healthcare industry can guide a client through the complicated and dynamic landscape of medical billing and coding. They can craft a policy that fits the particular needs of their client, and let the client focus on growing their business with peace of mind.

marketing plan

3 Goals Your Marketing Plan Should Meet

Whether you own a small business or a multinational corporation, you have to have a solid marketing plan. Your marketing performance management strategy must have three key goals to be effective.

1. Set Clear Goals

Your marketing can’t work if you don’t know what you want it to do. Set a specific desired outcome. For example, should your marketing strategy result in new customers? If so, how many? Set a clear goal and build a marketing plan that can achieve it.

2. Measure Effectiveness

Don’t just assume that a well-planned strategy will work. Good marketing performance management ensures that the strategies you are using are actually achieving the results you want. You need a way to measure all marketing avenues:

  • Word of mouth
  • Digital marketing
  • Brand management
  • Paid advertising

Even low-cost marketing plans take time and effort to enact. Make sure your resources aren’t being wasted.

3. Tweak Your Plan

If your marketing performance management tests reveal that what you are doing is not accomplishing the result you want, change your strategy. This requires well-informed contingency plans. Change what you are doing to get the outcome you want.

The marketing efforts you make should ultimately serve to improve your business and help you reach your goals for growth. Having a solid plan and a way to measure and adapt it is vital.


What Does a Commercial Package Policy Include?

When you manage a business, you must take steps to mitigate risk and reduce liability. Commercial insurance is one of the many tools you can use to do that. A commercial package policy combines individual coverages into a comprehensive and customizable package designed to meet the needs of your business.

What Are Common Coverage Options?

The exact coverage you choose will be based on your specific needs. However, there are some types that are commonly included in a package policy. These are:

  • Business property insurance
  • General liability coverage
  • Commercial auto
  • Business interruption
  • Sewage and drain backup coverage
  • Equipment breakdown protection
  • Industry-specific liability protection

How Does Customization Benefit Business?

The experts at SB One Insurance Agency explain that there are numerous benefits to customizing your commercial insurance coverage. Among the most critical are avoiding duplication, minimizing gaps in coverage, and customizing coverage levels and deductible amounts. You will also be able to include industry-specific policies in your package.

How Do You Find the Right Coverage?

Your coverage needs will likely change over time as your business evolves and grows. Regular comprehensive reviews of the coverage you have in place can ensure it meets your current needs.

The right combination of insurance coverage will protect your business from physical damage, loss and claims made against it. Work with an experienced commercial insurance agent to establish what coverages are right for you.


Selecting an Appropriate Insurance Marketing Agency

Understanding the unique insurance needs of your business can be a challenge. In order for your company to stay protected in the face of an array of obstacles and unforeseen disasters, you absolutely need to take time to research your options with insurance coverage. The right agency will be able to take a look at your long-term business goals and assess what your needs are based around the highest risks. By using some of your marketing budget to cover the costs, you can easily work this expense into your routine.

Review and Define Your Goals

As reported by experts at insurance marketing agencies, it is crucial to define your short-term goals before looking into coverage options. Your marketing goals will dictate many of the specifics surrounding the needs of your company and its various promotional campaigns. You may also want to review previous marketing endeavors and projects to get a general idea of what risks your company might pose and what the agency needs to know in advance. These can include:

  • Compiling online customer and client reviews
  • Define and track your active channels
  • Extract valuable data from social media

Take Time To Research

In order for you to select the right insurance marketing agency for your needs, you must take the time to prepare in advance. Review what you need to have in order and get ready to take the next big step toward protecting your company.

insurance policies

How to Know Your Business Has the Right Insurance Policies

Most businesses need a comprehensive business insurance plan to cover their exposures and risks. By completing a business insurance questionnaire, business owners can work with agents to find the right coverage options to cover their risks.

Specific Coverage

The experts at Moody Insurance Worldwide offers detailed questionnaires for specific businesses such as restoration and cleaning services. This makes sure that the policies offered are tailored to the risks a particular industry has rather than offering blanket policies. The detailed questions help the agent provide the right amount of coverage for your business.

Additional Riders

Another plus to completing an insurance questionnaire is ensuring you have any additional riders you may need. This is crucial in many industries where a general commercial liability plan doesn’t cover items such as pollution liability or excess coverage. Adding these riders when applicable means your business has the protection it needs.

Necessary Knowledge

The questionnaire allows the insurance agent to know exactly what your business does. In fact, this can help business owners and managers think more deeply about the products, services and liabilities they have. This information then provides a more detailed snapshot to aid the agent and owner about the necessity of certain policies over others.

A business insurance questionnaire can help agents put together a more comprehensive insurance package. Business owners can then have a better idea of why they may need certain policies. Knowledge can further help reduce the risks of running a business.

Marine Insurance

Professional Liability for Marine Surveyors

Liability insurance is a must-have in any industry, but for those companies that operate in sensitive or high-risk areas of industry, it’s even more essential than for most. It’s also important that your insurance reflects the exact niche and industry where you operate because the professional obligations and liabilities of companies providing legal or financial services are vastly different than those of companies in manufacturing or natural resource extraction. Marine surveyor insurance is no exception, in fact, when it comes to the importance of customized liability coverage, it might be better to think of it as the rule.

Learn More About Marine Surveyor Liability Coverage

Unsure if your coverage meets all your needs as a marine surveyor? Merrimac Marine Insurance provides a quick rundown of the essential components of coverage that marine businesses need to concern themselves with, and it’s worth a look if you’re trying to be sure you have all the right insurance for your business. It’s also worth considering whether a customized professional liability policy could fold in additional types of insurance and riders to cover risks unique to your business. After all, even if all marine surveyors have different needs from other marine businesses, that doesn’t mean they all have the same needs. Finding an insurer who commits to truly customizable coverage means getting exactly what your company needs at every stage of its development.