Category Archives: Insurance Marketing

marketing plan

3 Goals Your Marketing Plan Should Meet

Whether you own a small business or a multinational corporation, you have to have a solid marketing plan. Your marketing performance management strategy must have three key goals to be effective.

1. Set Clear Goals

Your marketing can’t work if you don’t know what you want it to do. Set a specific desired outcome. For example, should your marketing strategy result in new customers? If so, how many? Set a clear goal and build a marketing plan that can achieve it.

2. Measure Effectiveness

Don’t just assume that a well-planned strategy will work. Good marketing performance management ensures that the strategies you are using are actually achieving the results you want. You need a way to measure all marketing avenues:

  • Word of mouth
  • Digital marketing
  • Brand management
  • Paid advertising

Even low-cost marketing plans take time and effort to enact. Make sure your resources aren’t being wasted.

3. Tweak Your Plan

If your marketing performance management tests reveal that what you are doing is not accomplishing the result you want, change your strategy. This requires well-informed contingency plans. Change what you are doing to get the outcome you want.

The marketing efforts you make should ultimately serve to improve your business and help you reach your goals for growth. Having a solid plan and a way to measure and adapt it is vital.


What Does a Commercial Package Policy Include?

When you manage a business, you must take steps to mitigate risk and reduce liability. Commercial insurance is one of the many tools you can use to do that. A commercial package policy combines individual coverages into a comprehensive and customizable package designed to meet the needs of your business.

What Are Common Coverage Options?

The exact coverage you choose will be based on your specific needs. However, there are some types that are commonly included in a package policy. These are:

  • Business property insurance
  • General liability coverage
  • Commercial auto
  • Business interruption
  • Sewage and drain backup coverage
  • Equipment breakdown protection
  • Industry-specific liability protection

How Does Customization Benefit Business?

The experts at SB One Insurance Agency explain that there are numerous benefits to customizing your commercial insurance coverage. Among the most critical are avoiding duplication, minimizing gaps in coverage, and customizing coverage levels and deductible amounts. You will also be able to include industry-specific policies in your package.

How Do You Find the Right Coverage?

Your coverage needs will likely change over time as your business evolves and grows. Regular comprehensive reviews of the coverage you have in place can ensure it meets your current needs.

The right combination of insurance coverage will protect your business from physical damage, loss and claims made against it. Work with an experienced commercial insurance agent to establish what coverages are right for you.


Selecting an Appropriate Insurance Marketing Agency

Understanding the unique insurance needs of your business can be a challenge. In order for your company to stay protected in the face of an array of obstacles and unforeseen disasters, you absolutely need to take time to research your options with insurance coverage. The right agency will be able to take a look at your long-term business goals and assess what your needs are based around the highest risks. By using some of your marketing budget to cover the costs, you can easily work this expense into your routine.

Review and Define Your Goals

As reported by experts at insurance marketing agencies, it is crucial to define your short-term goals before looking into coverage options. Your marketing goals will dictate many of the specifics surrounding the needs of your company and its various promotional campaigns. You may also want to review previous marketing endeavors and projects to get a general idea of what risks your company might pose and what the agency needs to know in advance. These can include:

  • Compiling online customer and client reviews
  • Define and track your active channels
  • Extract valuable data from social media

Take Time To Research

In order for you to select the right insurance marketing agency for your needs, you must take the time to prepare in advance. Review what you need to have in order and get ready to take the next big step toward protecting your company.

insurance policies

How to Know Your Business Has the Right Insurance Policies

Most businesses need a comprehensive business insurance plan to cover their exposures and risks. By completing a business insurance questionnaire, business owners can work with agents to find the right coverage options to cover their risks.

Specific Coverage

The experts at Moody Insurance Worldwide offers detailed questionnaires for specific businesses such as restoration and cleaning services. This makes sure that the policies offered are tailored to the risks a particular industry has rather than offering blanket policies. The detailed questions help the agent provide the right amount of coverage for your business.

Additional Riders

Another plus to completing an insurance questionnaire is ensuring you have any additional riders you may need. This is crucial in many industries where a general commercial liability plan doesn’t cover items such as pollution liability or excess coverage. Adding these riders when applicable means your business has the protection it needs.

Necessary Knowledge

The questionnaire allows the insurance agent to know exactly what your business does. In fact, this can help business owners and managers think more deeply about the products, services and liabilities they have. This information then provides a more detailed snapshot to aid the agent and owner about the necessity of certain policies over others.

A business insurance questionnaire can help agents put together a more comprehensive insurance package. Business owners can then have a better idea of why they may need certain policies. Knowledge can further help reduce the risks of running a business.

Marine Insurance

Professional Liability for Marine Surveyors

Liability insurance is a must-have in any industry, but for those companies that operate in sensitive or high-risk areas of industry, it’s even more essential than for most. It’s also important that your insurance reflects the exact niche and industry where you operate because the professional obligations and liabilities of companies providing legal or financial services are vastly different than those of companies in manufacturing or natural resource extraction. Marine surveyor insurance is no exception, in fact, when it comes to the importance of customized liability coverage, it might be better to think of it as the rule.

Learn More About Marine Surveyor Liability Coverage

Unsure if your coverage meets all your needs as a marine surveyor? Merrimac Marine Insurance provides a quick rundown of the essential components of coverage that marine businesses need to concern themselves with, and it’s worth a look if you’re trying to be sure you have all the right insurance for your business. It’s also worth considering whether a customized professional liability policy could fold in additional types of insurance and riders to cover risks unique to your business. After all, even if all marine surveyors have different needs from other marine businesses, that doesn’t mean they all have the same needs. Finding an insurer who commits to truly customizable coverage means getting exactly what your company needs at every stage of its development.

Commercial Crime

Is It Time To Add Crime Coverage for Your Business?

Most of the time, your business model and industry make it easy to predict what kinds of insurance coverage you need. Building boats? Boat building and marina insurance. Running a store? General liability, inventory insurance, workers compensation, and more are dictated just by the structure of your company. You might not know everything you need when you start, but an insurer who works with companies in your industry should be able to guide you. What gets harder is understanding when your company has grown complex enough to need protection from criminal acts, especially commercial crime.

Theft Coverage vs. Commercial Crime

Most companies, especially those open to the public, carry some kind of protection against criminal acts. The basics are usually things like vandalism, fraud, and theft. Commercial crime coverage is about protecting yourself from crimes against your business that include a more robust set of protections, like insurance against alteration and forgery, protection for online transactions, and protection against employees acting against the business. As your business grows and its operations change, you might need to add or remove specific areas of coverage, and only a company that makes crime coverage its business will know how to meet your needs in the moment. That’s why it’s important to look at company websites like as you shop around. It will give you insight into your options.

commercial insurance florida

Protecting Florida Businesses

Protecting Florida Businesses

When it comes to risks in your business, you need an insurance policy that protects you when your plan details. Commercial insurance in Florida helps your business operate smoothly, even when things go wrong.

Commercial Insurance Policies

The last thing you want is a one-size-fits-all policy that offers protection, just not the kind you need. Your business faces risks unique to the industry and market you serve, which is why an insurance policy should be tailored to meet your needs and face those risks head-on. To do that, an agent will need to conduct an analysis of your business and industry to determine the scope and limits of a policy that best reflects your needs. Coverage options for your commercial policy include the following:

General and professional liability
Cyber liability
Workers’ compensation
Employment practices liability
Directors and officers liability
Commercial property
Surety bonds
Commercial umbrella

You can also add this insurance onto an already existing policy to fill in any gaps or enhance the policy you currently have. If you are worried about future risks, an agent can also assess potential threats to your business and create a policy that mitigates that.

Policies Built for Your Business

Your business is unique and should have a unique insurance policy. If you own a business and want to be protected from unexpected and potentially disastrous events, then you need commercial insurance in Florida.

Professional Liability Insurance Programs for Real Estate Firms

Real Estate Firms: How to Fight the Disgruntled Client

Real Estate Firms: How to Fight the Disgruntled Client

Lawsuits happen. They particularly happen on the regular when it comes to the real estate industry. People have a lot of money tied up in the business, so it makes sense for suits to happen. This is exactly why a firm needs professional liability insurance for real estate firms.

What Is Real Estate Insurance?

As a real estate firm, you do everything that you can to please your client. Unfortunately, this isn’t always enough. There are always going to be clients who are unhappy with their service. Sometimes, this might be due to a miscalculation on your part and other times, it may be because the client was unable to receive what he or she wanted.

This is where professional liability insurance programs for real estate firms come into play. It’s important to have proper coverage to fight against claims.

Negligence and Errors

If your firm is facing losses due to errors, negligence or any other omissions in your services, then you should have insurance to back you up. These fees can end up too costly for most people to deal with. In this case, it’s better to have insurance to pay. Otherwise, your whole firm will suffer the loss.

When it comes to professional liability for real estate firms, it’s impossible to go without it. You can never predict when something might happen and if you’ll be prepared for it without insurance.

dublin insurance agency

How to Build a Positive Relationship With Your Insurance Agency

How to Build a Positive Relationship With Your Insurance Agency

When it comes to business insurance, it’s important for the company to establish a good relationship with the insurance company. The more that your Dublin insurance company understands your business, the more specialized your options will be. The underwriter develops commercial insurance premiums. They do use some individual judgment in the process. Luckily, there are some strategies to building positive relationships with your agency.

Value Your Agent

Your agent provides you with a service that your business strongly needs. It’s important that you value the work he or she does for you. If you have a good relationship with your agent, then odds are, he or she is going to go the extra mile for you. If you value him or her, then he or she will value you more.

Communicate With Agent

Communication is key to every relationship, particularly your relationship with an insurance agency. To maintain a positive relationship, you need to have fair communication skills. Don’t be afraid to tell the agent what you need and tell him or her what you don’t like. Never be afraid to speak your mind. This will keep you in good standing with the agent. Business insurance is complicated. It’s important that you don’t have to navigate it alone. This is why it’s important to keep a positive relationship with your Dublin insurance agency.

How to take care of a baby

The Basics of Caring for a Newborn

Being a new parent can be an exciting and scary experience. There are many expectations that go with caring for a new child, and learning how to take care of a baby can be a long and detailed process that doesn’t quite compare with real life. However, by mastering the basics, you may find you have an easier time.

Babies, especially newborns, require plenty of sleep. It can take some time to regulate a sleeping schedule, which is why so many new parents are sleep deprived. Research quality cribs or arrange other sleeping arrangements to make things easiest for you and your child.

There’s plenty of debate about whether breastfeeding or formula is best. In reality, you should do what is best for you and your baby. Breastfeeding has many health benefits for both mother and child, but if you have trouble breastfeeding, there’s no need to be ashamed about resorting to formula.

Keeping a baby clean is also important, so learn the proper way to hold/handle a baby, bathe a baby and change diapers. Regular doctor visits are essential, and can help you learn how to take care of a baby in a relaxed and professional environment. Babies require lots of attention and care, but taking care of yourself should be a priority as well. While it may be stressful to learn so many new life skills, raising a healthy and happy child can be incredibly rewarding.