Category Archives: Insurance Agencies

Effective Online Presence

3 Ways to Have an Effective Online Presence for Your Agency

Having an online presence is essential to the growth of your business. Many customers use search engines such as Google and Safari to find potential insurance agencies near them. If search results exclude your company details, you’re potentially missing out on a significant new market source. Here are three effective search engine strategies for agencies that may help you grow your business.

1. Establish a Local SEO Strategy

More than 50% of online searches include local components, which means many people search for businesses or services located within a close distance. This is why having a local SEO strategy is crucial to your insurance agency’s growth and stability. When you focus on establishing local SEO, you also create a potential flow of steady clients and customers.

2. Maintain Organic SEO

It’s essential to utilize organic SEO strategies to keep your agency’s search rankings high or improve them. When you combine organic methods with local SEO strategies, insurance companies increase their online visibility and help search engines index their content.

3. Utilize Social Media 

Facebook comments and shares may not directly influence your search rankings, but utilizing social media platforms may unlock a new customer base if used along with an SEO campaign. Using social media tools can also potentially improve how others discover your agency.

When you have an SEO strategy in place, you are setting your business up for success. With a significant online presence, you can rest assured knowing you are helping your company’s long-term progress.