Category Archives: Auto Insurance

Accident Sliding on Ice

What Happens If You Have an Accident Sliding on Ice?

Driving in winter weather brings a unique set of challenges no matter how cautious you are. Road conditions can change quickly and cause you to lose control of your vehicle. One of the ways this can happen is by sliding on ice. This can be a helpless feeling especially if it causes an accident. You may have questions such as whose fault is it or is there “sliding insurance”?

First of all, the fault will definitely lie with you no matter how safe you were being. There is no special insurance for sliding on ice but you need to make sure your insurance policy has coverage for all the things that can happen.

Damage to Your Car

This is covered by the collision portion of a policy. It would cover you the same way whether you slid on ice or not.

Damage to Something Else

Property damage liability is typically required by states and covers damage to other cars and objects. Be careful though, as the bare minimum coverage you can select may not be enough for all accidents.

Injury to Yourself

Medical payments and PIP will alleviate some costs in this case. Again, coverage levels can vary based on your policy and other factors.

Injury to Others

Bodily injury liability will protect you up to the limits on your policy. This provides coverage whether you harm someone in another vehicle or a pedestrian.


marketing plan

3 Goals Your Marketing Plan Should Meet

Whether you own a small business or a multinational corporation, you have to have a solid marketing plan. Your marketing performance management strategy must have three key goals to be effective.

1. Set Clear Goals

Your marketing can’t work if you don’t know what you want it to do. Set a specific desired outcome. For example, should your marketing strategy result in new customers? If so, how many? Set a clear goal and build a marketing plan that can achieve it.

2. Measure Effectiveness

Don’t just assume that a well-planned strategy will work. Good marketing performance management ensures that the strategies you are using are actually achieving the results you want. You need a way to measure all marketing avenues:

  • Word of mouth
  • Digital marketing
  • Brand management
  • Paid advertising

Even low-cost marketing plans take time and effort to enact. Make sure your resources aren’t being wasted.

3. Tweak Your Plan

If your marketing performance management tests reveal that what you are doing is not accomplishing the result you want, change your strategy. This requires well-informed contingency plans. Change what you are doing to get the outcome you want.

The marketing efforts you make should ultimately serve to improve your business and help you reach your goals for growth. Having a solid plan and a way to measure and adapt it is vital.


insurance-marketing-agency

Selecting an Appropriate Insurance Marketing Agency

Understanding the unique insurance needs of your business can be a challenge. In order for your company to stay protected in the face of an array of obstacles and unforeseen disasters, you absolutely need to take time to research your options with insurance coverage. The right agency will be able to take a look at your long-term business goals and assess what your needs are based around the highest risks. By using some of your marketing budget to cover the costs, you can easily work this expense into your routine.

Review and Define Your Goals

As reported by experts at insurance marketing agencies, it is crucial to define your short-term goals before looking into coverage options. Your marketing goals will dictate many of the specifics surrounding the needs of your company and its various promotional campaigns. You may also want to review previous marketing endeavors and projects to get a general idea of what risks your company might pose and what the agency needs to know in advance. These can include:

  • Compiling online customer and client reviews
  • Define and track your active channels
  • Extract valuable data from social media

Take Time To Research

In order for you to select the right insurance marketing agency for your needs, you must take the time to prepare in advance. Review what you need to have in order and get ready to take the next big step toward protecting your company.