Month: October 2020


Getting the Right Coverage for Your Marina

When you’ve got a marina or yacht club to run, you have to think about the needs and risks associated with your business on both land and water. Your facilities and equipment are exposed to damages that are specific to maritime-based businesses and operations. Additionally, your employees, club members and other personnel expect you to have the right insurance policies in place that protect the various aspects of your marina or boat club.

Understanding my Insurance Needs

In addition to typical coverages for property and worker’s compensation, you should also have sailing club liability coverage. Such a policy should be customized to address typical marina or sailing club considerations:

  • Marina facilities and grounds
  • Hull and liability protection for watercraft fleet
  • Regatta liability protection
  • Sailing school education
  • Chartering
  • Club member property

Your specific business may also benefit from a policy that also addresses Jones Act Coverage for workers, Race Management Errors & Omissions, Directors & Officers Liability and other protections.

Working With the Right Insurer

While there are many insurance providers out there, it’s best to go with one that specializes in covering marinas and sailing clubs. You don’t want to work with a provider that’s willing to take your money but can’t offer guidance or products that truly keep your operations covered.

Insurance Businesses

Vital Steps for Creating Facebook Ads for Insurance Businesses

The use of Facebook ads for insurance businesses is a crucial element of any digital marketing campaign.

Address Your Client Need

Create an ad providing helpful content to determine the audience’s interest in coverage. Then, design a second retargeting ad to target those who interacted with your first ad. Doing so helps convert interested prospects into viable sales leads.

Pinpoint Your Objective

Facebook offers 11 marketing objectives tailored to achieve your specific goals. Clearly define your desired result so you can optimize your ad campaign to get the best return on your advertising investment.

Define Your Target Audience

It is vital to know the people you are trying to reach with your ads. Using Facebook ads for insurance businesses, you can target by financial status, gender, location and much more. There are endless, detailed options designed to get your ad in front of the people who need your services.

Have Attention-Grabbing Visuals

Your ad competes with other advertisers, as well as every other post in your audience’s news feed. Convince them to click the ad by creating a unique visual.

Offer Instant Quotes

People today expect instant gratification. Offering instant quotes fulfills this desire and boosts the conversion rates of your ads.

Test Your Ads

Test the visual elements, color or ad type to see what works for your target audience. Analyze the results and adjust your future advertising accordingly.

Utilizing Facebook ads for insurance businesses is a great way to find new leads for your agency.

Market Insurance

3 Important Steps To Take When You’ve Been Placed Into Forced Market Insurance

If your mortgage company has suddenly placed you into forced market insurance, you may be wondering what it is and what to do about it. Lender placed hazard insurance is a policy that the financial institution holding your lien takes out to cover losses while your underlying policy is not in effect. There are three important steps you need to take following such notice. Important steps you need to take following such notice.

Contact Your Lender

Reach out to your mortgage company to ask why the policy was placed. It could be that your insurance company hasn’t sent proof, or you could be unaware that your underlying policy has lapsed. Either way, it will help you to know how to proceed.

Contact Your Insurance Carrier

If your lender said the policy lapsed or they didn’t receive proof of insurance, call your insurance company. You may have forgotten to send the payment or the money was disbursed incorrectly from your escrow account. Whatever the explanation, it is important to rectify the situation with them.

Secure Proof of Coverage

Once you’ve sorted it out with your insurance company or your policy is back in force, it’s important to send proof of insurance to your lending institution right away. Upon receipt, the mortgage company will be able to cancel the lender placed hazard insurance and issue a refund, if appropriate.

If you’ve been notified that your lender has secured insurance on your behalf, don’t panic. If you know the steps to take once notified, you can quickly settle the matter.

Volunteer Workforce

How to Best Support and Utilize Your Volunteer Workforce

A nonprofit organization that relies on help from volunteers to advance its mission has to nurture positive volunteer experiences while also making the most of their volunteers’ contributions. It’s important that organizations develop volunteer management policies that will ensure that both volunteers and the organization are satisfied with volunteers’ duties.

Offer Thorough Training

It would be unreasonable for an organization to expect that volunteers start their work with all of the knowledge that they need to produce outstanding work. Even when a volunteer has worked or volunteered in a similar role in the past, all organizations operate differently. Volunteer coordinators need to implement training programs that will cultivate volunteers’ ability to perform their duties with skill and care.

Make the Experience Educational

Many volunteers aren’t working with an organization for the sole purpose of volunteerism. In fact, individuals are often looking to learn job skills. In addition to training on volunteer duties, organizations should strive to impart educational elements with practical applications into their volunteer programs.

The quality of training is fundamental to volunteers’ ability to complete their duties with ease and accuracy, and the balance between education and work is a key component of ensuring that volunteers have a good experience with an organization and are willing to commit their time for an extended period of service.

Nursing Homes

Top 3 Pitfalls To Avoid for Social Media Use in Nursing Homes

Social media is wonderful tool for connecting with one another or disseminating important information. However, in a setting where patients are particularly vulnerable due to physical or cognitive impairment, extra caution is necessary to avoid the top three pitfalls for social media use in a nursing home.

Patient Privacy and Confidentiality

When implementing nursing home social media policy, the most severe danger to address is the possibility that employees will intentionally or inadvertently share private information about residents. Disseminating information about a particular resident’s care, name, or imagine on social media can be a serious ethical violation. Worse yet, your facility may also be penalized under federal law restricting the release of medical information.

Improper Boundaries with Residents and Families

While it is helpful for patients, families, and staff to have a good rapport, there is a risk of inappropriate relationships once there is engagement on social media. Facilities should consider prohibiting such connections to prevent even the hint of impropriety.

Use of Company Technology

Many employees will use social media from their own devices anyway, but it is prudent to limit or restrict social media access on company devices to avoid additional liability for the facility. It will also close another avenue sometimes used to by outside sources to steal data.

Taking care of the most vulnerable patients is a serious responsibility both in the real and virtual world, so avoiding the pitfalls of social media is a vital part of nursing home safety.