Monthly Archives: September 2020

Effective Online Presence

3 Ways to Have an Effective Online Presence for Your Agency

Having an online presence is essential to the growth of your business. Many customers use search engines such as Google and Safari to find potential insurance agencies near them. If search results exclude your company details, you’re potentially missing out on a significant new market source. Here are three effective search engine strategies for agencies that may help you grow your business.

1. Establish a Local SEO Strategy

More than 50% of online searches include local components, which means many people search for businesses or services located within a close distance. This is why having a local SEO strategy is crucial to your insurance agency’s growth and stability. When you focus on establishing local SEO, you also create a potential flow of steady clients and customers.

2. Maintain Organic SEO

It’s essential to utilize organic SEO strategies to keep your agency’s search rankings high or improve them. When you combine organic methods with local SEO strategies, insurance companies increase their online visibility and help search engines index their content.

3. Utilize Social Media 

Facebook comments and shares may not directly influence your search rankings, but utilizing social media platforms may unlock a new customer base if used along with an SEO campaign. Using social media tools can also potentially improve how others discover your agency.

When you have an SEO strategy in place, you are setting your business up for success. With a significant online presence, you can rest assured knowing you are helping your company’s long-term progress.


Insurance Coverage

Insurance Coverage for Special Situations

Traditional insurance policies offer safeguards for common liabilities experienced by the average business or individual. At times, a situation requires a more unique approach to coverage, either through high-risk exposure or an uncommon event or company. The higher risks of accounts like these usually require the coverage of specialty lines of insurance.

The Common Liabilities Influencing Specialty Coverage

There are risks associated with any business operations, and whether you operate a transport company or pony rides at birthday parties, there are some typical concerns. There is the potential for property damage or personal injury, a claim of negligence, or breach of contract claim. Specialty insurance addresses the losses that may not be covered by a traditional liability policy. These could entail personal or professional needs, such as identify theft, coverage of valuables, or errors and omissions claims for professionals.

The Applications of Specialty Coverage

Since a specialty line is an added form of protection, this policy could supplement commercial liability insurance, homeowners insurance, or automobile insurance. The underwriting process crafts limits and exclusions unique to the situation you present through your exposures or potential areas of loss. Those who seek out specialty coverage tend to have higher risks than the average clients, requiring an insurance provider to have strong knowledge of the market and liabilities in order to recommend the right the policy.

Your operations may leave several coverage gaps under your general business policies. Check with your insurance agent to find out if you should pursue specialty coverage.