Insurance Businesses

Vital Steps for Creating Facebook Ads for Insurance Businesses

The use of Facebook ads for insurance businesses is a crucial element of any digital marketing campaign.

Address Your Client Need

Create an ad providing helpful content to determine the audience’s interest in coverage. Then, design a second retargeting ad to target those who interacted with your first ad. Doing so helps convert interested prospects into viable sales leads.

Pinpoint Your Objective

Facebook offers 11 marketing objectives tailored to achieve your specific goals. Clearly define your desired result so you can optimize your ad campaign to get the best return on your advertising investment.

Define Your Target Audience

It is vital to know the people you are trying to reach with your ads. Using Facebook ads for insurance businesses, you can target by financial status, gender, location and much more. There are endless, detailed options designed to get your ad in front of the people who need your services.

Have Attention-Grabbing Visuals

Your ad competes with other advertisers, as well as every other post in your audience’s news feed. Convince them to click the ad by creating a unique visual.

Offer Instant Quotes

People today expect instant gratification. Offering instant quotes fulfills this desire and boosts the conversion rates of your ads.

Test Your Ads

Test the visual elements, color or ad type to see what works for your target audience. Analyze the results and adjust your future advertising accordingly.

Utilizing Facebook ads for insurance businesses is a great way to find new leads for your agency.

Market Insurance

3 Important Steps To Take When You’ve Been Placed Into Forced Market Insurance

If your mortgage company has suddenly placed you into forced market insurance, you may be wondering what it is and what to do about it. Lender placed hazard insurance is a policy that the financial institution holding your lien takes out to cover losses while your underlying policy is not in effect. There are three important steps you need to take following such notice. Important steps you need to take following such notice.

Contact Your Lender

Reach out to your mortgage company to ask why the policy was placed. It could be that your insurance company hasn’t sent proof, or you could be unaware that your underlying policy has lapsed. Either way, it will help you to know how to proceed.

Contact Your Insurance Carrier

If your lender said the policy lapsed or they didn’t receive proof of insurance, call your insurance company. You may have forgotten to send the payment or the money was disbursed incorrectly from your escrow account. Whatever the explanation, it is important to rectify the situation with them.

Secure Proof of Coverage

Once you’ve sorted it out with your insurance company or your policy is back in force, it’s important to send proof of insurance to your lending institution right away. Upon receipt, the mortgage company will be able to cancel the lender placed hazard insurance and issue a refund, if appropriate.

If you’ve been notified that your lender has secured insurance on your behalf, don’t panic. If you know the steps to take once notified, you can quickly settle the matter.

Volunteer Workforce

How to Best Support and Utilize Your Volunteer Workforce

A nonprofit organization that relies on help from volunteers to advance its mission has to nurture positive volunteer experiences while also making the most of their volunteers’ contributions. It’s important that organizations develop volunteer management policies that will ensure that both volunteers and the organization are satisfied with volunteers’ duties.

Offer Thorough Training

It would be unreasonable for an organization to expect that volunteers start their work with all of the knowledge that they need to produce outstanding work. Even when a volunteer has worked or volunteered in a similar role in the past, all organizations operate differently. Volunteer coordinators need to implement training programs that will cultivate volunteers’ ability to perform their duties with skill and care.

Make the Experience Educational

Many volunteers aren’t working with an organization for the sole purpose of volunteerism. In fact, individuals are often looking to learn job skills. In addition to training on volunteer duties, organizations should strive to impart educational elements with practical applications into their volunteer programs.

The quality of training is fundamental to volunteers’ ability to complete their duties with ease and accuracy, and the balance between education and work is a key component of ensuring that volunteers have a good experience with an organization and are willing to commit their time for an extended period of service.

Nursing Homes

Top 3 Pitfalls To Avoid for Social Media Use in Nursing Homes

Social media is wonderful tool for connecting with one another or disseminating important information. However, in a setting where patients are particularly vulnerable due to physical or cognitive impairment, extra caution is necessary to avoid the top three pitfalls for social media use in a nursing home.

Patient Privacy and Confidentiality

When implementing nursing home social media policy, the most severe danger to address is the possibility that employees will intentionally or inadvertently share private information about residents. Disseminating information about a particular resident’s care, name, or imagine on social media can be a serious ethical violation. Worse yet, your facility may also be penalized under federal law restricting the release of medical information.

Improper Boundaries with Residents and Families

While it is helpful for patients, families, and staff to have a good rapport, there is a risk of inappropriate relationships once there is engagement on social media. Facilities should consider prohibiting such connections to prevent even the hint of impropriety.

Use of Company Technology

Many employees will use social media from their own devices anyway, but it is prudent to limit or restrict social media access on company devices to avoid additional liability for the facility. It will also close another avenue sometimes used to by outside sources to steal data.

Taking care of the most vulnerable patients is a serious responsibility both in the real and virtual world, so avoiding the pitfalls of social media is a vital part of nursing home safety.

Effective Online Presence

3 Ways to Have an Effective Online Presence for Your Agency

Having an online presence is essential to the growth of your business. Many customers use search engines such as Google and Safari to find potential insurance agencies near them. If search results exclude your company details, you’re potentially missing out on a significant new market source. Here are three effective search engine strategies for agencies that may help you grow your business.

1. Establish a Local SEO Strategy

More than 50% of online searches include local components, which means many people search for businesses or services located within a close distance. This is why having a local SEO strategy is crucial to your insurance agency’s growth and stability. When you focus on establishing local SEO, you also create a potential flow of steady clients and customers.

2. Maintain Organic SEO

It’s essential to utilize organic SEO strategies to keep your agency’s search rankings high or improve them. When you combine organic methods with local SEO strategies, insurance companies increase their online visibility and help search engines index their content.

3. Utilize Social Media 

Facebook comments and shares may not directly influence your search rankings, but utilizing social media platforms may unlock a new customer base if used along with an SEO campaign. Using social media tools can also potentially improve how others discover your agency.

When you have an SEO strategy in place, you are setting your business up for success. With a significant online presence, you can rest assured knowing you are helping your company’s long-term progress.

Insurance Coverage

Insurance Coverage for Special Situations

Traditional insurance policies offer safeguards for common liabilities experienced by the average business or individual. At times, a situation requires a more unique approach to coverage, either through high-risk exposure or an uncommon event or company. The higher risks of accounts like these usually require the coverage of specialty lines of insurance.

The Common Liabilities Influencing Specialty Coverage

There are risks associated with any business operations, and whether you operate a transport company or pony rides at birthday parties, there are some typical concerns. There is the potential for property damage or personal injury, a claim of negligence, or breach of contract claim. Specialty insurance addresses the losses that may not be covered by a traditional liability policy. These could entail personal or professional needs, such as identify theft, coverage of valuables, or errors and omissions claims for professionals.

The Applications of Specialty Coverage

Since a specialty line is an added form of protection, this policy could supplement commercial liability insurance, homeowners insurance, or automobile insurance. The underwriting process crafts limits and exclusions unique to the situation you present through your exposures or potential areas of loss. Those who seek out specialty coverage tend to have higher risks than the average clients, requiring an insurance provider to have strong knowledge of the market and liabilities in order to recommend the right the policy.

Your operations may leave several coverage gaps under your general business policies. Check with your insurance agent to find out if you should pursue specialty coverage.

Commercial Shipping Standards

Understanding Commercial Shipping Standards

The global industry of commercial shipping uses standardization as a way to increase value and efficiency. As business operations become unified, it is easier to build up speed and scale. Here are some of the benefits of utilizing commercial shipping standards.

What Is Involved?

The uniformity of operations can streamline an industry. Commercial standardization makes use of information sharing, common protocol, and cargo management. Standardized shipping containers are a well-practiced example of this principle. The adoption of standard crate sizes, along with the practice of vessel sharing, has helped to drive down overhead costs. These processes make use of available resources in the most effective manner.

What Are the Benefits?

When an industry becomes standardized, it helps to speed up workflow and communication. Standardization can cut out unnecessary time and costs. 
Some of the main benefits that come with adopting commercial shipping standards are:

  • Safety
  • Cost efficiency
  • Consistency in quality
  • Scalability

When applied to the global industry of commercial shipping, standardization can result in the ability to move products faster and safer. Standardization creates efficiency by using practical ways to replicate the process.
By implementing the practice of commercial shipping standards, business owners and stakeholders can see a boost in the economy of scale, as well as better communication throughout operations.

Allied Health Professionals

Understanding Allied Health Professionals

The world of healthcare continues to grow and develop based on the needs of its clients and everchanging science and technologies. Allied Health Professionals are only a small part of the overall healthcare system, but they play a large role that is expected to continue growing in the following years. Here’s everything you need to know about these kinds of professionals and what they do.

What Are Allied Health Professionals?

These professionals can work in all kinds of medical fields. Their services are offered in hospitals, home-care, and private practices. They work to identify diseases, including studying ways to prevent them, as well as providing diet-related and rehabilitation services.

Who Qualifies as a Professional?

Allied Health Professionals most often include technicians and therapists. A technician (like an assistant) works under therapists or technologists and can assist in most medical fields. Therapists and technologists may work in anything from athletic training and cardiovascular work to physical therapy and dental work.

What Are Fields for Professionals?

Examples of Allied Health Professionals include dietitians, dental hygienists, physical therapists, occupational therapists, and orthoptists. With so many more people seeking the needs of these professionals, jobs are anticipated to continuing to open for those interested in getting their education and degree in one of these fields.

Cyber Liability

Cyber Liability Insurance is for everyone

Technology has revolutionized today’s world and businesses, both big and small, benefit greatly from incorporating new technology into their business plans. From online sales to remote employees, to networked systems, businesses can’t succeed in today’s digital landscape without advanced technology. While there are countless benefits, there are also risks associated with our tech-driven world. Hackers and cyber-attacks are all too common and it isn’t just big corporations that are at risk. Businesses of all sizes should be aware of cyber threats and work to protect themselves and their business interests. 

What is Cyber Liability Insurance?

Despite what many people assume, a general liability policy is not adequate to protect a company from potential losses due to cybercrime. Cyber liability is a type of insurance put into place to keep businesses safe from extensive damage due to a data breach. This type of policy is specific to cyber-related claims and can at as protection from financial loss if your system is hacked or you experience a cyber-attack. However, cyber liability insurance is not enough. Companies must still incorporate advanced security software and employees to monitor activity. 

Who Needs Cyber Liability Insurance?

If your business utilizes cyber technology at all you should work with an insurance agent to evaluate your cyber protection. Don’t assume your company is small enough to be safe. Cyber-attacks are becoming more common and hackers are getting more and savvier. Protect yourself, your customers and your company from cyber threats with comprehensive cyber insurance today.

Watercraft Renting

Insurance Designed For Watercraft Renting Businesses

Companies that include watercraft rental in the range of services they offer to the public face specific risks based on the kind of watercraft and kind of body of water involved. Jet ski rental liability for equipment used on the ocean is a different set of risks from a human-powered boat like a kayak on a still water inland body like a pond or lake, after all. When you’re looking for insurance that is built to work with the kind of rentals you do, it’s important to work with people who really know rentals, and who cover all kinds of companies on all the bodies of water Americans like to explore. That way, you can be sure to get the right coverage for each of your offerings.

Rental Businesses

When it comes to the risks faced by your business when clients take a vessel out on the water, it doesn’t matter if renting watercraft is your main operation, your only operation, or just an amenity you include to draw people to your main business. You have the same liabilities either way, and you need coverage that reflects the size and power of the vessels you make available, regardless of the rest of your business model. That might mean finding a specific provider for just the rental liability portion of your insurance, in addition to your comprehensive business insurer. It might also mean finding a new comprehensive policy with the rental coverage you need.